End-to-End Product Delivery

TETRA PRISM

An AI agent-assisted marketing automation platform that captures leads and qualifies them automatically in HubSpot.

The problem

Tetra's PRISM product needed a steady flow of qualified leads, but capture, qualification and follow-up were manual, slowing growth of the user base.

+15%

Revenue growth target

+5%

User loyalty target

Owned product discovery, vision, roadmap and delivery for a platform focused on lead generation, marketing automation and user-base expansion.

Owned discovery, vision, roadmap and delivery, translating business needs into clear product requirements.
Designed lead capture that feeds HubSpot automatically, where leads are qualified and analysed without manual work.
Kept every validated enquiry safe even if the CRM sync is unavailable, so no lead is lost.
Coordinated iterative development against loyalty and revenue growth targets.

System design

Lead capture

Configurator, case studies and enquiry forms that turn visitors into leads

Server functions

Validated requests, business logic and secure integration boundaries

Data and identity

Lead records, content and protected client access

HubSpot automation

Contacts and context created for automatic qualification and analysis

Validated inputs, protected client access and row-level data controls keep the flow secure end to end.

Lead GenerationMarketing AutomationHubSpot

Happy to walk through the decisions behind TETRA PRISM, the trade-offs, and what I would do next.

Next project

HALO AI